Satellite distribution is expensive
So I looked into what it would cost to have PRSS (the public radio satellite system) give us a 24x7 satellite feed - which would make it really easy for any over-the-air station to broadcast us (since they already have the equipment for it in place).
It's expensive. $13,000 a month. A 12 hour a day feed would cost $9625. Add onto that the cost of a T1 back to Washington DC to feed their uplink - that's going to be about $1000 more a month, plus another $3000 or so for the Musicam encoding hardware.
I also talked to the folks from Clear Channel Satellite Services when I was at NAB. They're a bit less expensive; but with everything (the T1, sat time) it was going to be around $9500 a month with a 2 year commitment. The caveat is that most public radio stations don't have the satellite gear to receive the Clear Channel satellite feeds; on the other hand, most commercial stations do.
Alternatively, we could use an internet-based solution, the problem is that many of them now have too much buffer delay (10 seconds or more, vs half a second for satellite). There are low latency "over the internet" systems from Musicam, Comrex and others, but they require expensive hardware at both ends.
We'd love to get our programs out there in more places, but the non-internet distribution costs are still quite high.
Labels: NPR, terestrial radio, the new distribution

