Dear RIAA and Big Media companies
Start an ad campaign talking about how the RIAA is advancing the "art" of recorded music. Publish more technical standards for making MP3s and online music sound better. Define a standard for musical metadata and get all your member labels to commit to use it. Push for higher quality; easier access to music. Make your name synonymous with quality improvements to recorded music, rather than someone who sues kids and grandparents for copying a few songs.
In fact, you should spin-off your enforcement division altogether, and disassociate it from your name.
Dear Big Media:
Think about breaking yourselves up: reverse consolidation. You own lots of tiny labels that still have a lot of love and respect from the community. Let them leave the nest, and remove the "big media" stigma that's attached to them.
Bring back your old brands to keep older music alive and viable and make a point of showing how that brand (aka marketing label) is the guardian, the caretaker, of that music.
Just a thought... from someone who (as a child) used to love the big labels, and thought the RIAA was this great organization promoting technical and artistic excellence in records.
Labels: riaa

