SXSW Panel: using music online

Elise Nordling (IODA and Indie Pop Rocks! on SomaFM) hosted a panel on using music online, and all the steps you have to go through for podcasting; using music synchronized with video; videos and sound recordings of concert footage and of course internet radio royalties. A podcast of the panel will be available next week, but here are some pictures:

Elise Nordling, Brian Zisk, Rich Bengloff, Rusty Hodge, Chris MacDonald"

Rich Bengloff of A2IM and Sound Exchange board member talks with Rusty Hodge from SomaFM"

Rusty Hodge answering questions after the panel"

Here's what we learned from this panel: there is so much confusion in the legal use of using music online. Most people don't even know where to begin. Everyone wants to use music (and license and even pay for it) but it's not being "sold" in a way they can deal with it.

We could have done a whole day on the different sub-topics. People want to know. There are lots of people who want to use music online, and legally can't or don't know how to. So they end up just doing it illegally.

Note to music industry: start selling your product in a way that people want to buy it. Or they won't bother to buy it!