The SXSW goodie bags

When I arrived tonight for SXSW, I noticed the convention center was buzzing... So I went over to take some pictures - and happened to stumble upon the bag stuffing event. The SXSW bag is somewhat legendary. It includes all sorts of interesting stuff for the people registered for the conference tracks (Interactive, Film, Music). The Film and Music bags were mostly done when I got there, and they were working on the Interactive bags. This picture shows the 12,000 or so bags for music. Here's the assembly line to fill up all the bags, staffed by the volunteers who work the event in exchange for getting a pass to the show (and all the events around town). And this is the nice guy who got to put the SomaFM stickers in the bags: The bag stuffing event is pretty crazy: imagine that there are over 20,000 bags total, each one has probably 50-70 different items from CDs and DVDs to stickers to magazines to simple flyers.