Over the air radio continues to bleed listeners. Is is the technology? Is it the programming? Of course, I think it's the latter. Regardless, it's losing audience share. Why? More choices. And as soon as we have internet in cars, AM/FM listening will plummet even more.
Inside Radio 14-Nov-07 reports:
Summer book Persons Using Radio (PUR) numbers declined to their lowest level since Arbitron began keeping statistics in Fall 1998. Radio usage dropped in every cell except 50-54s. Steepest declines continue to be among teenagers and young adults, as their attention is increasingly diverted to other media. That’s especially true among males, with Men 18-24 and 18-34 cells posting the biggest year-over-year declines. But the crowded media world is also taking a toll on the 25-54 money demo, which fell 15.1-14.9. There’s also a disturbing trend among female demos. In the Summer book not a single female cell saw an increase in listening. All but two (50-54 and 65+) declined. Compare that to male demos. While older women mirror the trend of listening less, the Summer book shows Men 45-64 were listening to the radio more.
via
Hear 2.0Labels: internet radio, NAB, terestrial radio
10 Comments:
And, why should i when i am already paying a monthly bill for my ISP and i can hear vitually ANYTHING on the Net (for now, anyway!). Between SOMA, Live365 and NPR, i have cut out terrestrial radio listenting almost completely and that is just in the last 8 months or so. So be it...
Figure out a way to get Soma in my car, and I'll turn off my terrestrial radio forever.
Great great great great radio. Im from Chile. Bye!
http://terrorismoaudiovisual.blogspot.com
I'm completely disgusted with commercial radio with 15 minutes of commercials and 4 minutes of music that you hear every other day, same artist, same song....nonsense...!!
I'll keep it here thanks....great tunes man
Who needs terrestrial radio anymore anyway. I have XM portable unit for when I'm around places that don't allow streaming, but that's soon to end when I get my iPhone.
my friend, developing iRadio for the iPhone and a really nice Shoutcast interface is going to put that old FM radio into the dust bin pretty quicky. Of course the very narrow minded playlists that current stations ram down our throats is NOT going to be missed.
With the older "Edge" network, it's still possible to listen to 24k lower bandwidth streams from anywhere your phone has that service. Not sure how well it works in your car though... haven't tried it... :-)
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The last time I listened to air radio was in the 80s. I occasionally would attempt going through the channels, just did that when I got my new DVBT device for digital air (works like satellite but with much less media and just a tiny antenna), but come on.
The sheer greyness of uninspired, hypercommercial mainstream acts, hosts screaming at you, and aggressively inane and annoying commercials was, well traumatizing. I don't enjoy getting abused. That's why I haven't listened to air radio since the 80's.
There is a mindculture responsible for the death of air radio. Some zombie busybodies must have blood on their hands. They need to be traced and carved out before they spread to other areas. Oops, too late. They are everywhere.
I FINALLY got my iPhone, jailbroke it, and dowloaded iRadio. It's Sweet, I can listen to SOMA FM from Anywhere, just like I have a transistor radio.
I can listen to the 24k stream from ANYWHERE, and listen to 160K streams in better quality at a WIFI Hot spot.
Soon, Internet radio is going to equal the market penetration as more and more wireless Internet becomes available like WiMAX, 3G and others, is going to replace on-air radio.
I think I heard something where tne AM band is going to ditch all the existing radio stations there, and use the band for something else. Has anyone else heard of this?
I've been in places where there is NOTHING on the AM band, some large cities in Asia.
John
anon, yer on the $$$...if somafm gets into my car, it's so long to the iPod!
dato
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